The One-to-One Approach

One-to-One marketing uses the principle of selective attention.  Selective Attention is one of the most powerful tools available in direct marketing.  Have you ever been in a crowded room focused in a conversation with someone when somewhere across the room you hear your name?  Your attention is subconsciously, if not overtly, focused away from your conversation to the more interesting one that mentioned your name. 

Any information that is powerful or compelling will attract our attention long enough for us to evaluate if it is worthy of our full attention.  It could be your name in bold print that is incorporated into the design of a postcard, your favorite collegiate or professional sports team, the neighborhood you live in or something related to your favorite hobby, sports or pastime. 

Whether you call it personalized, customized, targeted or 1 to 1 marketing, it can be a very effective tool if used properly.  Trevett's Direct can help customize a strategy to make your personalized message more effective while decreasing your cost per response and increasing your return on invesment.